The Family-Friendly, Walk-Through Theatre, VR and Projection Experience Comes to the Center For the First Time From the Producers of the Russian Ballet Theatre

The Beverly Center, Los Angeles’ premier shopping and dining destination, is expanding its holiday programming by welcoming “The Immersive Nutcracker,” an all-new family-friendly walk-through holiday fairytale experience that combines the best in theatre, VR, and projection from the producers of the Russian Ballet Theatre.

Opening on Friday, November 26 and running through December 31, “The Immersive Nutcracker” will offer dreamlike experiences featuring iconic moments, characters and settings, as seen in the beloved ballets and stories from Tchaikovsky's timeless Nutcracker score.

Guests will step into their favorite holiday ballet and journey through four rooms, including the mysterious Drosselmeyer’s chest, Tannenbaums’ Grand ballroom, the magnificent Kingdom of Sweets and the glittering magical Christmas tree room. The show will celebrate the holidays, spread cheer and reveal the beauty of storytelling through virtual reality and projection mapping.

The experience will be held on Level 8 of Beverly Center. Tickets are $42 for adults and $30 for children. The presale for “The Immersive Nutcracker” will begin on Tuesday, October 12, with tickets available to the public exclusively on Fever Up on Wednesday, October 13. To register for the presale or to purchase tickets, please visit Fever Ups website by clicking here. “The Immersive Nutcracker” will premiere first at Beverly Center, but will then be offered in select locations throughout the nation, including Taubman’s Country Club Plaza in Kansas City, MO.

ABOUT BEVERLY CENTER:

With LA’s largest collection of shops and restaurants under one magnificent skylight, the new Beverly Center reflects the diverse styles and tastes of Los Angeles and its many visitors. An unparalleled collection of luxury, contemporary and fast-fashion brands awaits shoppers, including Apple, Balenciaga, Bloomingdale’s, Burberry, Coach, Dolce & Gabbana, Fendi, Gucci, H&M, If & Co., Kenzo, Longchamp, Louis Vuitton, Macy’s, Maje, MCM, Michael Kors, Omega, Polo Ralph Lauren, Prada, Sandro, Saint Laurent, Salvatore Ferragamo, Sephora, The Webster, Tiffany & Co., Traffic Los Angeles, Uniqlo, Versace, Wolford, Zara and more. An unmatched restaurant collection includes ABSteak by Chef Akira Back, Angler and Yardbird. Fast-casual restaurant options include Coffee Commissary, Eggslut, Easy’s, Tocaya Modern Mexican and Pitchoun Bakery & Cafe. For more information, visit beverlycenter.com or follow @beverlycenter on social media.

ABOUT THE IMMERSIVE NUTCRACKER:

The Immersive Nutcracker team has been producing shows and full-scale theatrical productions since 2015, presenting in over 180 cities across the US. It has been established to present people with the opportunity to experience the breathtaking beauty of theatre and multimedia in their hometowns. The team shares the passion for creating brilliant narrative-driven, immersive theatrical design and critically acclaimed new productions of the world classics in endless forms and shapes. The creative force behind the Immersive Nutcracker includes Sasha Gorskaya and Gulya Hartwick, the producers of the Russian Ballet Theatre, Emmy-nominated special effects and animation director Ilya Tselyutin, renowned scenic and costume designer Sergei Novikov, and more.